A proposal for The Walt Disney Company
LinkmeDisney

Turn Disney's social media attention intomeasured revenue.

01The Problem
The gap

The most-followed brand on Earth, flying blind.

Disney has already won social media attention at a scale no one else can match. The problem isn't reach: it's that the reach is hard to see, measure, and convert.

Fragmented

Hundreds of official accounts, by brand, region, franchise and park, each run as an island. No shared view, no shared standard.

Blind to what works

A TikTok with 50M views drives… what, exactly? Today there's no line connecting that reach to clicks, engagement, or any onward action.

Audience left on the table

Billions of fans engage every day, yet the first-party data behind that engagement is never captured or owned by Disney.

02The Solution

One social operating system for all of Disney.

Linkme turns Disney's social media attention into measurable action, with link-in-bio, analytics, attribution and management unified in one platform. Here is what that gives Disney.

Unified analytics
Centralized reach
Click-through attribution
Agency dashboard
Capability 01 · Analytics

Own the audience behind the reach

Every account becomes a first-party data engine. See demographics, geography, devices, peak times and the exact destinations fans care about, per handle and across the portfolio. The audience you've always reached, finally measurable and yours.

First-party audience profiles
Per-handle & portfolio rollups
Live click-path intelligence
Audience growth · all accountsillustrative
412M
Followers reached
3.1M
First-party profiles
37%
Avg. CTR
Capability 02 · Click-through attribution

See exactly where every tap goes

Linkme is the measurement layer Disney is missing. Every tap and every click-through, to a Disney+ page, park-ticket page, merch drop or premiere RSVP, is captured, so Disney can finally see which social content drives real engagement and onward clicks instead of guessing.

Click-through attribution per destination
Engagement tracking per campaign
See which content actually drives action
Social reach → click-throughillustrative
Reach on social100%
Linkme page visit72%
Engaged (taps, saves)44%
Click-through to destination26%
Capability 03 · Centralization

Hundreds of accounts, one standard of magic

Give every account (global, regional, franchise, park) a beautiful, on-brand home that fans love. Update once, ship everywhere. The fragmented presence becomes one coherent, premium experience.

On-brand page per handle
Localized by market
Edit once, deploy across the portfolio
One brand, every market
🇺🇸link.me/disney
🇫🇷link.me/disneyfr
🇧🇷link.me/disneybr
🇭🇰link.me/hkdisneyland

Localized content, consistent identity, instantly editable across the portfolio.

The biggest value · Agency model

Every account. One command center.

Under a single link.me/disney agency dashboard, Disney sees how every Linkme performs: collectively and individually. Filter by account, compare them side by side, and assign roles to the teams managing each one.

me
Disney Agency
link.me/disney · 12 accounts
All platformsLast 30 days Live
0.0M
Page visits / mo
0.0M
Click-throughs / mo
0/12
Accounts unified
+0%
Avg. engagement lift
Compare accountsby click-throughs / mo · illustrative
Account spotlight
D+
Disney+
link.me/disneyplus
3.6M / mo
Page visits
41%
Click-through rate
1.48M / mo
Click-throughs
68%
Engagement rate
Roles & permissions
Global Brand Streaming Parks & Resorts Franchise

Assign each handle to the team that owns it, with the right level of access, audited centrally.

Dashboard shown with illustrative figures to demonstrate the model.

Built for social media teams

Everything Disney's social team needs to manage and grow.

Beyond the link-in-bio, Linkme gives social media managers a full toolkit to run every account and drive more engagement, without the busywork.

Most loved

Automations

Automatically DM fans and followers based on post comments, follows and other triggers, turning every interaction into a personal conversation at scale.

Scheduling

Queue link and content changes ahead of time and ship them across every account on cue.

Smart links

Route each fan to the right destination by platform, region or campaign, automatically.

Engagement tools

Turn a static bio into an interactive hub that keeps fans tapping, saving and coming back.

Team roles

Assign managers to the accounts they own, with the right level of access, audited centrally.

Real-time insights

See what's working the moment it happens and act on it, per account and across the portfolio.

03The Proof
Proof at global scale

When the world's biggest stage needed this, they chose Linkme.

FIFA joined Linkme to power the World Cup link-in-bio experience across Instagram, TikTok, Facebook, X and YouTube, funneling one of the largest audiences on Earth into a single connected destination.

FIFA World Cup's official TikTok, YouTube, Instagram, Threads and Facebook accounts, all linking to link.me/fifaworldcup
FIFA's official accounts across every major platform, each routing fans through one Linkme.
“Social media is now a growth engine, and Linkme is the infrastructure that turns attention into action.”
Net Kohen · CEO, Linkme
~0B
people visited a Linkme page in the past 12 months
0+
major platforms unified into one destination
#0
link-in-bio for the FIFA World Cup
Built for you · proof of concept

We already built Disney's agency.

To show what this looks like in practice, we picked a handful of Disney accounts at random and built each a live Linkme page — examples of how every account could look, and how they all live together under one link.me/disney agency dashboard. Tap any to see it in the wild.

DDisneylink.me/disney
FRDisney Francelink.me/disneyfr
DPDisney Parkslink.me/disneyparks
BRDisney Brasillink.me/disneybr
DPDisney Princesseslink.me/thedisneyprincesses
WDWWalt Disney Worldlink.me/waltdisneyworld
DLDisneylandlink.me/disneyland
D+Disney+link.me/disneyplus
PXPixarlink.me/pixar
SWStar Warslink.me/starwars
MVMarvellink.me/marvel
HKHong Kong Disneylandlink.me/hkdisneyland
All twelve consolidated under the link.me/disney agency dashboard
me

Disney needs this.

The world's biggest social media reach is already yours. Let's make it measurable, ownable and revenue-driving, starting with the twelve pages we've already built.